Alignment Letters

Alignment Letters or Emails, are a powerful tool that you can use at the earliest stage of your engagement with a buyer.  What I love most about them is that if you can’t write one, it means you didn’t ask the right questions in your call. In some ways, it’s like a discovery call exam. Alignment letters have four parts. They also work extremely well as videos. Assume your buyer forwards the letter/email/video throughout the organization.

For busy sellers, it’s also a great way to capture notes so that they can go back and remember why the initial conversation was deemed to be a good fit.