Growing a tech business? Punch Above your Weight in 2024
Smaller tech companies have no shortage of competition. 2023 has been reported to be especially hard in terms of new customer acquisition. Better funded competitors can easily outspend you. However, not all hope is lost. There are ways to turn your vulnerabilities into superpowers.
This 30 min webinar will focus on how you can take your share of new customers in 2024.
We’ll introduce actionable concepts like:
- Why hyper focus is the best way to grow
- How to pick an ICP (Ideal Customer Profile)
- How to build high quality ICP lists
- How to look like an industry expert
- Best ways to target ICPs with limited marketing spend
- The metrics to care about
The webinar will be led by Marc DiGiorgio, Founder of TekStack. Marc has 25 years experience building technology companies. He has always worked for the underdog and knows how to navigate through competitive environments, especially in businesses that have limited sales and marketing resources.
Register by providing your email address: