Webinar Recording: 6 Tactics to 2X your Sales Bookings in 2021

The webinar video is below.  Here’s the cheat sheet:

The three levers you need to flip around:

1. The number of Prioritized Leads (you need to increase quickly without spending more marketing $$$)
2. The conversion of Prioritized Leads to Opportunity (This conversion rate needs to improve through better execution, and more focused targeting)
3. Win rate.  You need to increase win rate even so slightly.  It will have a huge impact.

Seems too easy.  How do you do this?

3 Tips to Increase Funnel Size:

1. Outbound Sequencing.  Increase outbound sales efforts through the use of sales engagement tools.  (TekStack has one embedded, and we like ours over some alternatives like Outreach and Salesloft because its completely integrated to both Outlook and our CRM tool.  Its also cheaper)
2. Implement a Referral Strategy.  Some tips are included.
3. Re-work dead deals.  Some tips are included.

3 Tips to Increase Win Rate:

1. Double down on the segments where you have fit.  (TekStack gives you the reporting you need to identify these segments)
2. Improve sales motions.  Basically prescriptive sales plays using playbooks.  Makes a huge difference in our remote selling, post pandemic world.
3. Perform Win & Loss Interviews.  And share the results using collaboration tools like Teams.

If you can get these six things going you’ll set yourself up to double your current run rate for sales bookings.

Hope this is useful.