Often recognized as the fastest moving, highest win rate deals, partner referrals are an important source of demand for B2B software companies. Ironically, most B2B software companies do not invest a proportionate amount of time or money developing this source of...
As a Microsoft partner, competition is fierce and fast. Its getting harder and harder to find new customers because its getting harder to differentiate from other Microsoft partners out there. That’s the reality of how Microsoft is transforming their partner...
Salesforce just recently announced that they are increasing prices on products like Sales Cloud, Service Cloud, and Tableau in the coming month. You can see the Salesforce post here. In a year where B2B SaaS companies are facing headwinds and needing to drive more...
Now more than ever, B2B Software companies need to focus on funnel conversion and win rate rather than filling the very top of the funnel with “Leads”. That might sound counter intuitive but the fact is that leads cost a lot of money. Their marginal cost only goes...
These are confusing times for all technology companies. Many economists suggest that the outlook is slow, with growth of 1% in 2023 and 2024 for large G7 economies like US, Canada, and countries in Europe, as evidenced with OECD’s March 2023 report. While overall...
There is sufficient news out there to suggest we are dealing with an uncertain economic outlook. For many companies in the market for IT related services, this uncertainty is enough to put a halt on any capital investments that are even slightly risky in order to...
For almost 20 years, B2B Tech CFOs have been able to ignore conversations about their company’s internal CRM system. They probably winced at the cost of the overall internal technology stack but shrugged off the conversation because there were bigger fish to fry. CFOs...
Want to know if you are building funnel fast enough to hit your targets? The answer is a metric called Sales Velocity. It’s a simple formula that tells whether you have the momentum you need to hit your booking number. It’s a bit more forward predicting...
The first step to good revenue operations is CPQ, or more specifically, incorporating the use of products and product pricing into the opportunity process. These tools are important to speed up the quoting process as well as improve pricing compliance and accuracy. ...
These are confusing times for all technology companies. Many economists suggest that the outlook is slow, with growth of 1% in 2023 and 2024 for large G7 economies like US, Canada, and countries in Europe, as evidenced with OECD’s March 2023 report. While overall...
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