How to align marketing in the post-apocalypse of 2024

How to align marketing in the post-apocalypse of 2024

One simple step to accelerate your marketing leadership career in the post-apocalypse of 2024.  All you need to do is think like a CEO. Every tech company’s magic number now needs to approach 1.5 to 2.0.  That is, booking $2 in ARR with a sales and marketing spend of...
TekStack Webinar – Punch above your weight in 2024

TekStack Webinar – Punch above your weight in 2024

How B2B tech companies that have limited sales and marketing capacity can outperform their competition through a hyper focused approach to market strategy. This 30 min webinar will provide lots of important information for any B2B tech company that wants to improve...
End to End Revenue Management

End to End Revenue Management

If B2B Tech companies want to grow profitably, then how you manage revenue is important.   The current end-to-end revenue management process is broken It’s fraught with errors, and example of just a few of those are: Copy/Paste errors Takes too much time to generate...
Best Practices with Engaging High Intent Website Visitors

Best Practices with Engaging High Intent Website Visitors

The website is usually seen as something that falls under marketing’s domain as a platform for branding, messaging, and content dissemination. What shouldn’t be overlooked is that it’s a powerful asset for the sales team as well. High-intent website visitors, those...
10 Signs to Spot Real Opportunities from Fake

10 Signs to Spot Real Opportunities from Fake

As a sales manager trying to manage multiple reps, each of whom might have dozens of open opportunities; it can feel like an uphill task to identify how much of that funnel is real.  After all, you would have a responsibility to the boss and the board; and a duty to...
5 Ways to Really F*@k Up Software Deals

5 Ways to Really F*@k Up Software Deals

Software deals are facing more scrutiny than ever.  With deals extending longer, and win rates heading down not up, its important to put your best efforts into the deals that are in front of you. Here are five ways sellers constantly f*@k up deals, and tips to avoid...
Why Revenue Operations should be a priority for B2B Tech CEOs

Why Revenue Operations should be a priority for B2B Tech CEOs

Firstly, lets align on what revenue operations is.  Here is the definition we at TekStack work from: Revenue operations (RevOps) aligns the processes, tools, and teams involved in generating revenue within a company. It brings together different functions, such as...