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5 Areas in your sales process that are probably broken but should fix immediately
Now more than ever, B2B Software companies need to focus on funnel conversion and win rate rather than filling the very top of the funnel with “Leads”. That might sound counter intuitive but the fact is that leads cost a lot of money. Their marginal cost only goes...
How B2B Tech companies can prepare for a ‘fragile’ economy
These are confusing times for all technology companies. Many economists suggest that the outlook is slow, with growth of 1% in 2023 and 2024 for large G7 economies like US, Canada, and countries in Europe, as evidenced with OECD’s March 2023 report. While overall...
Maximizing Profitability: Unveiling the Advantages of Fixed Price Projects in IT Services
There is sufficient news out there to suggest we are dealing with an uncertain economic outlook. For many companies in the market for IT related services, this uncertainty is enough to put a halt on any capital investments that are even slightly risky in order to...
B2B Tech CFOs should care about CRM as much as they care about the Accounting System
For almost 20 years, B2B Tech CFOs have been able to ignore conversations about their company’s internal CRM system. They probably winced at the cost of the overall internal technology stack but shrugged off the conversation because there were bigger fish to fry. CFOs...
Sales Velocity: Do you have the momentum to hit your sales booking targets?
Want to know if you are building funnel fast enough to hit your targets? The answer is a metric called Sales Velocity. It's a simple formula that tells whether you have the momentum you need to hit your booking number. It's a bit more forward predicting than other...
Using CPQ is the first step to good revenue operations
The first step to good revenue operations is CPQ, or more specifically, incorporating the use of products and product pricing into the opportunity process. These tools are important to speed up the quoting process as well as improve pricing compliance and accuracy. ...
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