B2B software companies have become universally measured against one metric; ARR, or Annual Recurring Revenue. In pursuit of growing ARR, a software company needs to build operational efficiency across all departments, not just sales and marketing.
This guide will provide a clear path of when and how to adopt better business practices to maximize your potential across the main operational functions in your company:
- Customer Success
- Subscription & Billing
At the end of this guide, we list all the metrics and business processes that a company needs to consider to maximize their ARR growth.