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Early stage B2B software companies need these three
things to build funnel effectively.

A well-defined and narrowly targeted Ideal Customer Profile (ICP)

A Value Proposition that is unique and defendable from competitors

Effective marketing tactics
that creates and captures
demand from potential buyers

Creating effective
Marketing Tactics

Even thought a strong ICP focus and value proposition is critical, creating effective marketing tactics takes the most amount of work. This needs to include the following elements:

  • Strong positioning statement
  • Digital assets like guides, blogs, videos, and customer evidence
  • Persistent social posting
  • Contact and Account data
  • Outbound sequences for prospecting
  • Ability to capture inbound demand from the web or referral networks

Do you know how many leads
your business needs?

Use TekStack’s online calculator to understand how much
demand your business requires to hit targets.

Calculate now

TekStack is here to provide the tools and managed services to grow your funnel.

Marketing-as-a-Service

TekStack can provide core marketing services to elevate your game. We are B2B Software experts and have the framework and skills needed to create brand awareness.

Learn more about our marketing-as-a-
service. Ideal for companies that need more marketing help for far less than the cost of a junior marketing hire.

Specialized Software Tools for B2B Tech companies

Most CRM systems do nothing more than store bad data. They should be tools to empower your users to be more productive. TekStack gives you the sales and marketing tools to succeed. Learn more about our capabilities:

Marketing Automation
Outbound Sequencing
CRM
Reporting

Interested to learn
if TekStack can help?

Get in touch with us, we would love to learn more about your business.